Diane Sawyer, ABC's Good Morning America speaks with
Tom Calcagni, AAA, Spokesperson, Thanksgiving Traffic
Services
Comprehensive Presentation Workshops
Employing a highly personalized, focused and entertaining style, Dr. Miller and Calcagni skillfully integrate the elements of presentation and messaging to help workshop participants become more effective, more persuasive communicators. Through their hands-on approach, Dr. Miller and Calcagni provide participants with highly individualized advice and practical tips for enhancing their communications skills and increasing their confidence as speakers.
Media Coaching - Media Training Session
During a CALCAGNI MEDIA COACHING session, you will learn in a thoughtful, entertaining way how to prepare for any type of media interview. You will learn:
- What "rights" you have in an interview
- How to develop strong media messages
- Why effective messages are the key to success in any interview
- How to make sure you get your messages across
- What types of questions you can expect in a tough interview
- How to use "Message Bridging" to guide the interview
- How to look and sound your best in a broadcast
You can schedule a 4 ½-hour CALCAGNI MEDIA COACHING session for up to five participants at your place of business or at a location near Washington, DC.
Executive Branding Programs
Executive branding programs are designed to build name recognition in the media through a customized and targeted branding program. Executive branding begins with understanding how you want media to perceive you and what messages will accomplish that goal. To assist in your development as a recognized spokesperson and expert in your field, CALCAGNI MEDIA COACHING also can produce online newsletters, books, CDs, radio/television tours and other products.
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Media Training, Television Interview Auditions
If you are an industry expert, author or professional speaker, you know the importance of making an impression on producers or "bookers" who schedule guests on television programs. CALCAGNI MEDIA COACHING will work with you to develop a television "audition tape" that is sure to wow the "bookers" and give you that all important exposure on TV you need for success.
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CD "Book" Development
Publishing a book is the best way to become an industry expert or to develop instant credibility with the media on any subject. Unfortunately, books take time to write and can be very costly to publish and promote. As an alternative, CALCAGNI MEDIA COACHING can help you develop a CD that presents your ideas in a dynamic way and positions you as an expert in your field. After you have produced your CD, you can offer it for sale through a Web site or at speaking engagements and use it to promote additional speaking opportunities.
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Book Publishing and Promotion
If you are a published author or have the time to write a book, CALCAGNI MEDIA COACHING -- working with Rocks/DeHart Public Relations -- can help you with all aspects of the publishing and promotion process. From content development and jacket design to book promotion, we will guide you through the complex process of writing your book and successfully promoting it in the media.
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Web Site Development
Calcagni Media offers high-impact Web design, Web messaging and Web marketing consulting. Liz Calcagni, a former Business Manager for Classmates.com and the primary Web consultant for Calcagni Media. We offer our clients cost-effective, professional turn-key Web sites and services for small businesses interested in creating a dynamic and effective presence on the Internet.
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